Korea Holdings Snapshot
Korean holdings and flows for your products and your closest competitors, with the three opportunities we would act on first.
Korea market intelligence
See what Korean investors actually own.
eZar tracks Korean holdings and flows in U.S. ETFs and stocks, along with AUM, holdings, flows, and product trends in Korea's own ETF market. It is the data behind every campaign we run, and issuers can use it on its own.
$215.2BU.S. stocks held by Korean investors, above the previous record of $204.2B set in May 2026.Korea Securities Depository, as of Oct 4, 2026
Coverage
Four views of the Korean investor
Marketing starts with knowing where the money is moving. We cover both sides of the market your funds compete in.
01
U.S. ETF and stock holdings
Korean holdings and changes by ticker, issuer, and category, held through Korean brokerage accounts.
02
Fund flows
Weekly net buying and selling by Korean investors, by product, category, and theme.
03
Korean ETF market
AUM, holdings, flows, and launches across Korean-listed ETFs, including the local U.S.-index products your funds compete with.
04
Digital assets and interest
Trading activity on Korean crypto exchanges, plus what investors discuss in communities and with creators.
Client dashboard
Don't Guess What Korean Investors Want.
Each client gets a dashboard built around their own funds and competitors, updated weekly. The version below uses sample figures.
Korea AUM
Tracked U.S. ETFs$48.6B
▲ 3.2% vs. 4 wks ago
Net fund flow
Last 4 weeks+$804M
▲ from +$331M in prior 4 wks
Your category share
Covered-call income6.8%
▲ 0.9 pts vs. 13 wks ago
Fund flow
Weekly net, $MNet inflowNet outflow
Ticker ranking
By Korean holdings| # | Product | KR holdings | 4 wk |
|---|---|---|---|
| 1 | ••••3x semiconductors | $9.84B | +3.1% |
| 2 | ••••Nasdaq-100 2x | $4.12B | +11.4% |
| 3 | ••••Covered-call income | $2.67B | +8.2% |
| 4 | ••••0–3M Treasury | $2.31B | +6.0% |
| 5 | YOUYour fund | $0.94B | +14.7% |
| 6 | ••••Competitor A | $0.88B | +5.2% |
| 7 | ••••Competitor B | $0.61B | −1.8% |
Competitor comparison
Korean holdings, indexed to 100Your fundCompetitor ACompetitor B
Category growth
Korean holdings, 13 wksSample dashboard. Figures are illustrative and tickers are masked.Client dashboards combine KSD disclosures with eZar's proprietary data.
Questions it answers
Built for the people who decide where budget goes
Know where capital is moving before deciding where to spend.
CEO / Founder
- Is Korea worth a dedicated budget for us?
- Which competitors are already winning Korean flows?
- What would success look like in 12 months?
Head of Distribution or IR
- Which of our funds, shares, or tokens do Korean investors already hold?
- Are those holdings growing, or moving to competitors?
- Which Korean institutions matter for our products?
Head of Marketing or Growth
- Which product and message should lead in Korea?
- Which channels moved flows last quarter?
- Where should next quarter's budget go?
Head of Product
- Which categories are Korean investors buying fastest?
- Which underlying assets are gaining interest?
- Is there Korean demand for a product we don't offer yet?
Deliverables
From a one-time snapshot to a live dashboard
Start with a snapshot of your funds in Korea. Keep the data running when you start spending.
Korea Flow Report
Flows, category trends, fast-growing tickers, and newly gaining products, with commentary written for issuers.
Live Dashboard
Your products, your competitors, and your campaigns in one view, so every marketing decision can be checked against flows.
Method
How we build it
- Public disclosures from the Korea Securities Depository and Korea Exchange.
- Data from Korean financial institutions eZar works with.
- eZar's own data and research on how Korean investors find and buy ETFs.
We report aggregated figures only. No individual investor data is shared with clients.
Sample report
See your funds through Korean eyes.
Send us your tickers. We'll show you what Korean investors hold, how it has moved, and who you're competing with.