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Services

One partner, from market entry to investor reach.

Six capabilities, run by one team in Seoul. Use one on its own, or combine them into a Korea program that runs from strategy to distribution and reports in holdings and flows.

01Know · Identify

Korea Market Strategy

Understand the market before spending marketing dollars.

Korean investors hold $215 billion in U.S. stocks and ETFs, and millions trade crypto. Demand is concentrated and moves quickly between themes. We start with what your products, and your competitors' products, look like in Korean accounts today. Then we decide where marketing can move the number.

What's included

  • Market-entry strategy
  • Competitor analysis, including Korean-listed alternatives
  • Product-opportunity analysis
  • Korean investor behavior

What you get

  • Holdings and flow baseline for your products
  • Competitor map
  • Priority products, with the reasoning

Typical question: which of our products should we lead with in Korea, and why?

02Reach

Media & PR

Build credibility through Korea's financial media.

Korea's financial press shapes how retail investors judge a new issuer. We secure coverage in the outlets they read, prepare your executives for Korean reporters, and handle translation and follow-up so the story lands as intended.

What's included

  • Financial media outreach
  • Media roundtables
  • One-on-one and video interviews
  • Korean-language press releases
  • Product-launch PR

Where clients have appeared

  • The Korea Economic Daily
  • Maeil Business
  • Yonhap News Agency
  • Seoul Economic Daily
  • Money Today
  • WOWTV (Korea Economic TV)
  • Other financial broadcast and digital outlets
03Reach

Investor Communities

Reach investors where investment conversations happen.

Many Korean retail investors trade ideas in online investor communities and crypto communities. We take part in those conversations with product education in Korean and bring what we hear back to your team.

What's included

  • Naver communities
  • Kakao communities
  • Financial-investor forums
  • Crypto and Web3 communities
  • Community management
  • Product education in Korean

What you get

  • Community map by theme and audience
  • Education content in Korean
  • Monthly log of investor questions and sentiment

Investors ask questions before they buy. We make sure your product has a good answer in Korean.

04Reach · Measure

Brand Awareness

Make your name familiar to Korean investors.

Korean investors buy names they recognize. We build that recognition with financial creators, campaigns, and in-person events, matched to the audience that fits your product: income investors for covered-call funds, technology investors for a growth stock, or crypto-native audiences for a network launch.

What's included

  • Financial creators
  • Campaign planning and content
  • Investor events and seminars
  • Creator events and product briefings
  • Executive visits to Seoul
  • Side events during Korea Blockchain Week
  • Reach and engagement reporting

How we choose creators

  • Audience fit with your investor profile
  • Track record covering ETFs, U.S. stocks, or crypto
  • Accuracy of past content
  • Investor engagement, beyond view counts

Awareness is measured against Korean holdings and flows, alongside reach.

05Reach · Scale

Distribution Channel

Be easy to find and buy where Korean investors invest.

Awareness pays off only when investors can find and buy your product easily. Most Korean investors buy U.S. ETFs and stocks through local brokerage apps. We work on the channels between your product and their portfolio: brokerages, institutions, and investing platforms.

What's included

  • Korean brokerage relationships: product pages, research coverage, and investor seminars
  • Securities-firm and investing-platform partnerships
  • Institutional introductions where appropriate
  • Partnerships with Korean asset managers on local products, where relevant
  • Exchange and wallet introductions for crypto networks, where appropriate
  • Korean-language distribution materials

What you get

  • A channel map: where Korean investors buy your product today
  • A prioritized partner list
  • Introductions and partner programs
  • Channel-level flow tracking
06Know · Measure · Scale

Data & Measurement

See what is working, in holdings and flows.

Every engagement reports in the numbers an issuer cares about: Korean holdings, flows, and share against competitors, alongside content, campaign, and channel performance.

Competitor comparisonSample data
Your fundCompetitor ACompetitor B
Korean holdings indexed to 100. Illustrative figures.

What's included

  • AUM and holdings tracking
  • Fund-flow tracking
  • Competitive intelligence
  • Campaign and content performance
  • Channel performance
  • Dashboard reporting

Reporting rhythm

  • Weekly dashboard
  • Monthly flow readout
  • Quarterly review and budget reallocation
How our market intelligence works →
Engagements

Ways to work with us

Most issuers start with an assessment or a launch, then move to an ongoing program once Korean holdings start to build.

4–6 weeks

Korea Entry Assessment

For issuers deciding whether and how to enter. Holdings and flow baseline, competitor and channel map, and a go-to-market plan.

Strategy · Data
8–12 weeks

Launch Campaign

For a product launch or relaunch in Korea. Positioning, media, communities, and brand awareness, tracked against flows.

Media · Communities · Brand
Ongoing, reviewed quarterly

Korea Growth Program

For issuers whose products already have Korean holders. Always-on media, communities, and brand work, distribution partnerships, and weekly data.

All six services
Start here

Korea Shouldn't Be a Black Box.

Tell us which products you want to grow in Korea. We'll come back with what Korean investors hold today and where we would start.

Build a Korea program →
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